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Franchising is On the Rise in 2023: Here’s Why

For those who are considering entry into the business world, franchising presents a wealth of advantages and opportunities. Now that much of the turmoil during the height of the pandemic has abated, 2023 is shaping up to be a prime time for the world of franchising.

Growth and Expansion

When the pandemic first hit a few years back, many businesses were forced to close their doors due to the restrictions associated with quarantine and social distancing. A return to “normalcy” leaves a lot of gaps to fill. While franchising provided an enormous amount of opportunities in 2022, with profits continuing to rise, it’s expected that 2023 will be even better for the people who are looking to enter the business world via franchising.

The Best Time to Move

For those of you who were around in the 1990s, you may remember the explosion of the dot-com marketplace. While many assumed this would be the new norm and become the fastest-growing industry, it’s slowed down over time, and the startup process has become increasingly difficult, to say the least. However, franchising has been a consistent force in the business world for decades, and even with the unpredictability of the business marketplace, franchising has offered a path to business expansion and wealth.

When you buy a franchise you eliminate the risks of starting a business on your own because you are buying a system that has been tested, adjusted and proven to be successful. The franchisor provides tools and training, a road map to success, and a support system that you can always rely upon when needed.

Franchise Trends to Watch in 2023

While franchising has been a consistent contributor to the nation’s GDP and it’s growing increasingly popular globally, many items in the rulebook have been updated.

  • The franchisees and entrepreneurs that succeed know they must keep up with continuous changes in technology.
  • This is also true for marketing, which utilizes social media and sophisticated data collection to reach a target demographic.
  • There is greater focus on the customer experience as business owners seek unique ways to build customer loyalty for the long-haul. And, customers have high expectations for first-rate experience.
  • Travel franchises are at the top of the food chain at the moment, due to the pent-up demand that was created during the pandemic.
  • Wellness franchises are also on the rise, as more people commit to healthier choices and more active lifestyles to create and enjoy an elevated quality of life.

Franchising is an exciting field that offers entrepreneurship opportunities in nearly every industry imaginable. Whether you have a small well-established business and want to explore franchising your brand to expand and grow, or you are interested in buying a franchise unit and becoming a franchisee, there are options. For the very best in resources and guidance, give a call today at