When entering a new field, a common phrase is “make a slash.” This phrase, and several variations of it, refer to a universal truth. You never get a second chance to make a first impression. This is especially true in the business world. If you’ve just acquired a franchise, then the first impressions you’ll make during your grand opening mean the difference between success and failure. While the game’s rules have changed over time, marketing is still the most effective tool for establishing a brand. The digital marketing world moves quickly, with technology improving almost monthly. There are four basic strategies that you can utilize to ensure a spot on the fast track to success when preparing for your franchise’s grand opening and continue to stay there once you’ve established.
A considerable portion of anyone’s day is staying plugged in via social media. Twitter, Instagram, Facebook, there is a never-ending supply of outlets with a plethora of potential customers just waiting to be reached. A team that manages these various accounts can ensure you reach the right demographic at the right time. You’ll want to ensure that your social media platforms contain everything regarding your grand opening that will attract your customers.
A User-Friendly Website
When the internet gained mainstream popularity in the mid-90s, it seemed everyone had a webpage, which is still true today. An effective landing page that’s easy to navigate and understand is a major part of exposing your brand to potential new customers. A major step to having a successful homepage is an eye-catching design that will grab attention from the beginning.
The Tried and Tested World of PR
The more things change, the more they stay the same. PR (Public Relations) has been a cornerstone of marketing for decades. With the aid of press releases, radio adverts, and even television commercials, you can reach a wide variety of potential customers. One’s that are both within your intended demographic and those outside of it. The right advertisement can take your popularity to the stratosphere.
Email and Snail Mail…Still Effective
Sometimes the old ways are just as effective as the new ones. A series of emails can attract customers to your grand opening event, especially the ones who are constantly looking for new businesses to check out. An avenue you also might want to consider is a massive mail drive. Using one or the other to reach people will certainly be effective, but both can reach more customers who might not come into contact with one or the other.
The business world can be intimidating, and reaching new customers before a grand opening can seem like an arduous task. A business owner needs to know their audience and the best methods of successfully reaching that audience. Working with us can help you prepare. We’ve helped many; we can help you too! Give us a call today at 8833-372-6249 or fill out the form on this page.